Leakage
Losing campaigns
Campaigns currently dragging down estimated profit.
Profit cockpit
Know which campaigns actually make money.
ROAS can look good while margin gets crushed. This view separates profitable budget from waste using your current estimated profit model.
Estimated profit
Purchase value × 35% − ad spend
Temporary model until real store COGS, fees, refunds, and shipping are connected.
Winners
Profitable campaigns
Campaigns with positive estimated contribution.
Top driver
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Finding your strongest profit source.
Budget risk
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Finding the biggest negative contribution.